Every job in the chain.
Jakob Sörensen
Most AI initiatives in industry get stuck in strategy and never reach the floor. I find the 2–3 processes where AI makes a measurable difference today, and help you get there. Twenty years of operational experience, from the truck cab to Volvo Group. I build with AI daily.
How I work
Operational AI Readiness
A diagnostic that identifies where in your operations AI makes a real difference today. Not a maturity assessment of the organization. A process-level analysis that tells you exactly where to start.
Repetitiveness
How repeatable is the process?
Data quality
Is data available in a usable format?
Decision structure
Formalized logic or tacit knowledge?
Staff readiness
Time, skills, and mandate to act?
Incentive structure
Does the organization reward the right behavior?
What you get:
Measurable impact
1,000,000+
Drivers trained across Europe
LUPNUMBER, a safety platform I built from scratch, reduced accident risk by 50–63% at companies like Scania, SCA, and SSAB. That work has saved lives.
Side project
LobeDrive
A real-time tool that helps drivers manage road rage, built on cognitive behavioral science. Currently in beta.
lobedrive.comTrusted by
Most AI initiatives fail for the same reason digitalization projects always have: no one talked to the people who do the actual work.
I use AI every day to build. I know exactly what it can and cannot do. That makes me a bad consultant for anyone who wants to hear that AI solves everything, and a good partner for anyone who wants to know where it actually works.
The journey
Not a straight line. Each chapter shaped the next.
- 2003–2007
The starting point
Truck driver and CNC machinist. I learned how systems actually work by being inside them. On the factory floor and behind the wheel.
- 2008–2013
Two lenses
Dual Master’s degrees at KTH (engineering) and Stockholm University (sociology). I wanted to understand both the technical structure and the people inside it.
- 2013–2018
Building something real
Founded LUP Technologies. Built LUPNUMBER from a problem I had experienced firsthand. Trained over a million drivers. Reduced accident risk by 50–63%. That work saved lives.
- 2018–2024
Three worlds
Digitalization consulting for the City of Stockholm and the Swedish Parliament. Then enterprise product development at Volvo Group. Startup, public sector, large corporation. Three entirely different ways to watch digitalization succeed and fail.
- 2025–
On my own terms
Independent AI advisor for industrial operations. I help leaders in transport, logistics, and manufacturing find where AI makes a measurable difference, and get there. Still building LobeDrive on the side.