Skip to content

Operational reality first. AI second.

Business development for industry and logistics, where the operation sets the terms.

Book a 30-minute review See the OAR method
Jakob Sörensen
Jakob Sörensen in Gothenburg. Every job in the chain.™

Where the work has been

Operating since
2004
AI projects shipped
13
Range
From 24-metre rigs to the Swedish Parliament
  • Volvo Group
  • Scania
  • SCA
  • SSAB
  • Ovako
  • Stora Enso
  • Södra
  • Nouryon
  • JM
  • City of Stockholm

1,000,000+

drivers trained through my system

LUPNUMBER® reduced accident risk by 50 to 63% at clients such as Scania, SCA, and SSAB.

I built the platform from scratch. The result was not adoption metrics. Drivers changed how they worked, and the accident numbers followed.

Category
Safety platform
Clients
Scania, SCA, SSAB
Role
Founder, 5 years as CEO

Nordic motor insurance standard

Insurers and brokers across the Nordic market depended on the same information, but defined it differently. I led the work on a shared standard: clear definitions, workable boundaries, and a model that held despite conflicting interests.

More about my background

OAR Operational AI Readiness

A process-level diagnostic: where AI creates operational value now, where it does not, and what the first move is.

The result is a ranked priority list and an anti-list.

See the full method Book a 30-minute review

  1. Repetitiveness

    How repeatable is the process?

  2. Data quality

    Is data available in a usable format?

  3. Decision structure

    Formalized logic or tacit knowledge?

  4. Staff readiness

    Time, skills, and mandate to act?

  5. Incentive structure

    Does the organization reward the right behavior?

A harbour crane on the quay in Odense at dusk
The harbour in Odense at dusk.
Most AI initiatives fail for the same reason digitalization projects always have: no one talked to the people who do the actual work.

I use AI every day to build. I know exactly what it can and cannot do. That makes me a bad consultant for anyone who wants to hear that AI solves everything, and a good partner for anyone who wants to know where it actually works.

Read more of what I think

Choose the right starting point

These are the conversations I usually have. I respond personally within 48 hours.

Not sure which? Start with 30 minutes.

Book the review or find me on LinkedIn